I’ve had several conversations over the past couple of years with you guys that usually start with discussions of the iPhone versus other platforms (as most conversations between us do), and eventually move into whether the web as we know it is succumbing to the world of apps — which in some cases, are nothing more than site-specific microbrowsers. And then somehow we always get into the webOS/Android/iPhone discussion.
In Wired this month, Chris Anderson’s article “The Web Is Dead, Long Live the Internet” makes the case that, yes, apps are killing the open web. Most of what we do, particularly on mobile devices, is via (non-browser) apps. “For the sake of the optimized experience on mobile devices, users forgo the general-purpose browser. They use the Net, but not the Web. Fast beats flexible.” I agree. But I don’t think this is just the case for mobile apps — it’s at least as big a deal on desktop/laptop operating systems.
It’s clear to me that “apps” (both desktop/laptop OS and mobile) are replacing the browser more and more. Apps offer specialized capabilities that the Swiss army knife browser simply doesn’t, from a usage point of view. For example, I’m typing this post in a desktop blogging application (MarsEdit), when I could use the Wordpress site on the Pyslent server. I even paid for the privilege of this Mac application. Among other things, what I got was integration with my desktop OS and file system, a much more flexible editing environment, and the ability to save files locally. So yes, I could have done this in a browser, but my user experience with an app is much better.
I also use applications (on my laptop) to integrate with Google Calendar (iCal and BusySync), SimpleNote (Notational Velocity), GMail (Mailplane), Google Reader (NetNewsWire), last.fm (iScrobbler) and Twitter (Tweetie), among many others. For that matter, I use Entourage for my work email, when Outlook Web Access would function perfectly well. In all these cases, I could use my browser, but I prefer features and/or the UI of the application to the web version. In fact, in each of the above cases, as far as I’m concerned, the web service is simply a cloud-based storage area that I access exclusively with apps, whether by phone or mobile device. The browser is what I use for Google searches — most of my web reading is actually done via RSS using dedicated RSS readers.
This makes me wonder how the Google’s Chrome OS is going to fare, where basically the browser is the OS. Seems like they’re zigging when the rest of the world is zagging.
What do you guys think? We’ll never get rid of a general-purpose browser, but do you think it’s less important now than it was?